RESUME
Creatively organizing visual communications and brand designs for integrated communications. Ability to lead design projects and services from creative direction to final production.
Background in designing marketing, retail and business communications in both digital and print formats using traditional design fundamentals yet motivated to seek new techniques and experiences to expand capabilities and adapt to market demands.
Design Strategy
Determining and executing design formats that maintain brand integrity yet engage target audience and adapt to various marketing channel tactics
Using collected data from user observations, tests, and heuristic evaluations to drive layout and interaction design
Using marketing analytics, reports, and research results to inform visual style and layout
Creating prototypes, sketches and wireframes for user testing and applying results to design
Directing photo shoots for flexible composition and long-lasting library
Designing to accommodate multilingual content and adhering to legal requirements for product labels and marketing communications
Creative Leadership
Managing design process with in-house and agency design staff
Developed new print and digital design processes resulting in streamlined filing structures and project work flow plus trained internal and external staff
Implementing new marketing collateral editing process to allow for digital editing and reduce design time making copy edits to layouts
Partnering with sales representatives, marketing teams, design teams, campaign managers, and executive leaders
Providing design direction in the form of creative briefs, sketches, and concept boards for work produced by internal and external staff
Developing and providing brand design elements and templates for business communications and presentations to be used by sales, marketing, and administration staff
Leading creative sessions for project kick-offs
Presenting design concepts to internal and external clients and project teams
Managing design department resources such as photography, software, hardware and digital assets
Contributing to developing a yearly creative department plan in harmony with the entire company’s goals, mission and budgets
Project Management
Creating and managing design project plans
Managing and prioritizing multiple projects running simultaneously with varied deadlines
Providing project status/activity reports using workflow software
Communicating with vendors on behalf of external and internal clients to ensure quality production, adherence to quote specs, deadlines, and project budgets
Procuring appropriate files and data to complete project production
Tools
Adobe Creative Suite
Adobe Acrobat
Adobe Dreamweaver
Microsoft Office
Balsamiq
Webflow
Silverpop
Workamajig
Experience
Senior Graphic Designer, Brunner, Inc., October 2014 - PresentGraphic Designer, UPMC Health Plan, May 2006 - September 2014 Graphic Designer, ADVO, Inc., August 2005 - May 2006Freelance Art Director/Designer, September 2002 - August 2005Senior Graphic Designer, Builders’ Edge, October 2000 - September 2002Graphic Designer, Douglas Laboratories, June 1996 - October 2000Studio Assistant/Freelancer, Harr/Henderson Design & Associates, 1996
